Leaving behind the traditional practices of SEOing any new product through writing good content or doing PR, PDF is the new buzz word in SEO world today. Yes you can not only get more business but also improve your ranks in search results through creating a better and competitive PDF files. But for creating a superior PDF file you must follow some important principles. Foremost principle is to have a text based PDF file.
Avoid building the file on Photoshop which creates an image file. Instead build it on text based programs such as MS Word or Adope Pagemaker. Unlike image file, text in a text file can be crawled and indexed by Google, MSN and Yahoo!. If the PDF file have images then a caption with keyword and phrases can help in getting good ranks. Placement of file is also important. Spiders can easily crawl the content by placing the file near the root directory. In an article Optimizing PDFs for SEO by Matt McGee, he has advised for utilizing a keyword for naming the file. Creating a PDF file using principles will surely be of great help to you and your business.