by Douglas Karr
This morning I located a bulk email application form for Yahoo! It doesnâ€™t appear as robust as the program that the AOL postmasters have put up for applying to their Whitelist but Iâ€™m glad to finally find one!
Some recommendations before you apply:
- Be sure you have reverse DNS lookup enabled on the IP Address youâ€™re sending from. Let Yahoo! know the IP Address that youâ€™ll be sending from in the submission form (in the additional area).
- Be sure you have a feedback loop for the ISP to reply to messages that have issues (e.g. email@example.com) and set an email header for â€œErrors-To:â€ at this email address. Let Yahoo! know your feedback loop email address in the submission form (in the additional info area).
- Be sure to add your full company address, city, state, zip, phone number and fax number in the additional info area as well.
If youâ€™re sending out high volumes of emails, Iâ€™d highly recommend you get on the whitelist of Yahoo! and AOL. A whitelist does not guarantee that you make the inbox, the content can still get you in a spam filter. A whitelist wonâ€™t stop you from getting blocked, either, but it will give you a little more insurance that that wonâ€™t happen.
The best defense from not getting blacklisted is to remove bounced email addresses from your list, always gain permission, and always send the email in a timely manner – corresponding with when you asked permission. Iâ€™m not a deliverability consultant – but I have a good friend who is and helps keep me straight on this stuff!